The logo of Žižekian Analysis is an image of two identical Žižeks.
These two Žižeks indicate the need to repeat Žižek and the minimal difference that can be found within the parallax gap of Žižek himself.
It’s like the Roman god Janus with two faces, looking both to the future and to the past.
The idea comes from the two identical Lenins printed on Pravda’s masthead.
Bear in mind that it was only in 1956 that Lenin’s statues started to proliferate throughout the Soviet Union: until then, statues of Stalin were much more common. But after Krushchev’s ‘secret’ denunciation of Stalin at the 20th Congress of the Communist Party, Stalin’s statues were replaced en masse by Lenin’s: Lenin was literally a stand-in for Stalin. This was made equally clear by a change made in 1962 to the masthead of Pravda. Until then, at the top left-hand corner of the front page, there had been a drawing of two profiles, Lenin’s and Stalin’s, side by side. Shortly after the 22nd Congress publicly rejected Stalin, his profile wasn’t merely removed but replaced with a second profile of Lenin: now there were two identical Lenins printed side by side. In a way, this weird repetition made Stalin more present in his absence than ever. — Slavoj Žižek
Source: Barbarism with a human face
The tagline of Žižekian Analysis is “Learn, learn and learn!”.
There is a well-known Soviet joke about Lenin. Under Socialism, Lenin’s advice to young people, his answer to what they should do, was ‘Learn, learn, and learn’. This was evoked at all times and displayed on all school walls. The joke goes: Marx, Engels and Lenin are asked whether they would prefer to have, a wife or a mistress. As expected, Marx, rather conservative in private matters, answers ‘A wife!’, while Engels, more of a bon vivant, opts for a mistress. To everyone’s surprise, Lenin says: ‘I’d like to have both!’ Why? Is there a hidden stripe of decadent jouisseur behind his austere revolutionary image? No – he explains: ‘so that I can tell my wife that I am going to my mistress, and my mistress that I have to be with my wife…’ ‘And then, what do you do?’ ‘I go to a solitary place to learn, learn, and learn!’
Is this not exactly what Lenin did after the catastrophe of 1914? He withdrew to a lonely place in Switzerland, where he ‘learned, learned, and learned,’ reading Hegel’s logic. And this is what we should do today when we find ourselves bombarded by mediatic images of violence. We need to ‘learn, learn, and learn’ what causes this violence.